The lesson givers
We live in a society where those who set themselves up as guardians of ethical order (lesson givers) are the first to act in total contradiction to these rules.
They are both individuals and legal entities. On one hand, we have what they want to show to the world; and on the other, they themselves. The other side of the coin.
The worst thing is that we have the impression that no one realizes it. This situation seems completely natural. Except to the people who notice it/denounce it; who will inevitably be mistaken for the misunderstood/marginal if they talk about it around them.
Hypocrisy is still the common trade-off. And this is terribly disappointing!